Twice As Nice - Customer Case

Challenge

Complexity due to mix of owned stores, franchise partners and omnichannel sales.
Tracking in two systems and data that was not accessible everywhere without local application and additional servers
High operational pressure and back office that did not scale with growth.

Solution

One central cloud platform that unifies ERP and retail.
Real-time data, available anywhere, without servers or sync.
Configurable processes and seamless integrations for accounting, marketing and reporting.

Advantage

Expand to new countries without the need for additional back office teams.
Opening new stores is as easy as adding a user.
Full focus on brand experience and international growth.

Growth brings complexity

That expansion goes beyond simply opening an additional store. It means inventory management across multiple countries, distribution keys for franchise partners, click & collect options that must perfectly match the customer experience, as well as accounting that must continue seamlessly across borders. For many retailers, this creates a maze of systems and extra people in the back office. Not so for Twice As Nice.

From link to central engine

The story of Twice As Nice and Tilroy is one of evolution. Initially, the brand used Tilroy as an omnichannel interface on top of their existing ERP. That worked, but also brought limitations and processes had to be tracked in two different systems. This not only caused duplication of effort, but also errors and delays.

Those days are over. Data that used to require constant synchronization is now available anytime, anywhere, regardless of location or device. Because Tilroy runs entirely in the cloud, additional servers or local installations have become unnecessary. As a result, the organization works faster, lighter and more reliably.

Tilroy became the beating heart of the organization. It completely replaced the custom ERP and grew into the central engine that drives all stores, franchise partners and e-commerce channels in real time. Today, for Twice As Nice, Tilroy is much more than an ERP: it is a growth accelerator and a data platform that, thanks to its integrations with Exact (accounting), Custobar (marketing automation), Channable API(orders from marketplaces) and Power BI (business analytics platform), also performs functions that you would typically find with a CDP.

"Tilroy enables international growth without us having to scale up our back office."

Benoit Cuvelier

Twice As Nice

International scalability in practice

The result is an organization ready to grow without a brake. Tilroy's strength lies in the simplicity with which growth becomes possible. Opening new stores in the Netherlands, from The Hague to Rotterdam, Utrecht and Arnhem, was no longer a large IT project, but a standard process. Administratively, creating a new store is almost as simple as adding a new user.

This allows Twice As Nice to focus on store design, brand experience and customer service, while the technology supports everything in the background. The next step, jumping into France, therefore becomes not a complex challenge, but a logical step forward.

The foundation for the future

What Twice As Nice is experiencing today is the power of a modern SaaS platform that grows with their ambitions. Tilroy not only continuously delivers new features for modern retail, but at the same time offers the flexibility to make specific processes, such as franchise models or profit distribution, configurable. So you get a scalable SaaS solution that feels like it was custom built.

For Twice As Nice, that means a solid foundation: one platform, real-time data and an ecosystem of integrations that supports all departments. Finance, marketing, operations and the store floor all work from the same central source of truth.

"The best part is that now we are no longer concerned with systems, but with customers. Tilroy gives us the freedom to do what we do best."

Elisa De Meulder

Twice As Nice

Conclusion

Twice As Nice proves that technology need not be a brake, but rather can become the lever for expansion and brand experience. By using Tilroy as a full-fledged ERP and central engine, the brand has a scalable foundation that effortlessly supports local complexity, national expansion and international growth.

This case simultaneously illustrates a broader trend: the future of retail no longer lies in rigid custom systems, but in configurable SaaS platforms that connect seamlessly to the broader ecosystem of modern retail technology. In this, Tilroy is not just a replacement for ERP, but a strategic foundation: it simplifies, accelerates and creates the agility needed to grow internationally.

About Twice As Nice

Twice As Nice is a dynamic and trendy jewelry brand with a remarkable experience of four decades in the industry. Founded in Antwerp, Belgium, it has become synonymous with stylish and affordable accessories for fashion-conscious individuals.

The brand's career began 40 years ago in the heart of Antwerp, a city known for its fashion-conscious culture and innovative design scene. Since then, Twice As Nice has remained a leader in the jewelry market, constantly evolving to meet the changing tastes and preferences of its diverse customer base.

One of Twice As Nice's strengths is its ability to offer trendy jewelry at an accessible price, making fashion-forward jewelry accessible to a wide audience. This commitment to affordability without compromising on style has solidified Twice As Nice's position as a destination for those looking for chic accessories that are inexpensive.

Twice As Nice has expanded its reach beyond its Antwerp roots, with a presence in Belgium, Luxembourg and the Netherlands. Its 60 strategically located stores in these countries serve as hubs for customers looking for the latest jewelry trends while enjoying the brand's signature blend of quality, style and affordability.