Twice As Nice: from local jewellery brand to international retailer

Growth brings complexity

That expansion goes beyond simply opening an extra store. It means inventory management across several countries, allocation keys for franchise partners, click & collect options that have to fit the customer experience perfectly, and accounting that has to run across borders. For many retailers this creates a tangle of systems and extra people in the back office. Not for Twice As Nice.

From integration to central engine

The story of Twice As Nice and Tilroy is one of evolution. Initially the brand used Tilroy as an omnichannel interface on top of their existing ERP. That worked, but also brought limitations, and processes had to be followed up in two different systems. That caused not only double work, but also errors and delays.

Those days are over. Data that used to be synchronised constantly is now always available everywhere, regardless of location or device. Because Tilroy runs fully in the cloud, extra servers or local installations have become unnecessary. The organisation works faster, leaner and more reliably.

Tilroy became the beating heart of the organisation. It fully replaced the custom ERP and grew into the central engine that drives all stores, franchise partners and e-commerce channels in real time. Today Tilroy is much more than an ERP for Twice As Nice: it is a growth accelerator and a data platform that, thanks to its integrations with Exact (accounting), Custobar (marketing automation), Channable API (marketplace orders) and Power BI (business analytics), also performs functions you would typically find in a CDP.

International scalability in practice

The result is an organisation ready to grow without brakes. Tilroy's strength lies in how simply it makes growth possible. Opening new stores in the Netherlands, from The Hague to Rotterdam, Utrecht and Arnhem, no longer ran as a big IT project, but as a standard process. Administratively, creating a new store is almost as easy as adding a new user.

That lets Twice As Nice concentrate on store design, brand experience and customer service, while the technology supports everything in the background. The next step, the leap to France, becomes a logical step forward.

The foundation for the future

What Twice As Nice experiences today is the power of a modern SaaS platform that grows with their ambitions. Tilroy not only continuously delivers new features for modern retail, but also offers the flexibility to make specific processes, such as franchise models or profit sharing, configurable. That gives you a scalable SaaS solution that feels as if it were custom built.

For Twice As Nice that means a solid foundation: one platform, real time data and an ecosystem of integrations that supports every department. Finance, marketing, operations and the shop floor all work from the same central source of truth.

Conclusion

By using Tilroy as a full ERP and central engine, Twice As Nice has a scalable foundation for local complexity, national expansion and international growth. New stores in the Netherlands opened as a standard process, and France is planned as the next step.

The case also shows a broader evolution in retail: from rigid custom systems to configurable SaaS platforms that connect with the wider ecosystem of retail technology. For Twice As Nice, Tilroy replaces the ERP, simplifies operations and gives the agility to grow internationally.