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From sales driven to service driven
"In one of our most important segments, women over 60, service is becoming ever more important. Beautiful clothes and good materials matter of course, but we have really become a service company. The key question was: how do we ensure a strong, consistent experience in the store and our webshop? That quickly brings you to the retail software you use."
We get to know our customers better
Retailers invest in customer data and analysis to gain better insight into the needs and preferences of individual customers. So does Clous Mode. With customer profiles and automated marketing techniques, they can now make personalised offers and recommendations, so their customers feel valued and understood. Based on the right insights, Clous Mode can keep optimising and offer customers an ever more personal store experience.
"With the right integrations and Tilroy as our omnichannel system, we are now able to get even closer to our customers," says Bobby Clous.
More than a POS system
A smooth and fast checkout process is important for a retailer. But there is more to checkout than paying. Think of applying a loyalty programme and suggestions for other products based on a customer profile. And also take into account inventory management across different stores and possibly a webshop. With the right integration, both a customer and a salesperson can check inventory, which is updated in real time. The customer is always helped and the salesperson can always give the right advice.
"POS and inventory are often integrated in one system. The webshop isn't. At a time when people research online and buy in store and vice versa, such an integration is crucial. With Tilroy we got that solution."
To let every store employee work as efficiently as possible, an intuitive interface and handy reporting options are essential. That way continuity is guaranteed and a retailer is prepared for the future.
Personal guidance
Several aspects play a role when choosing POS software or all in one retail software. A product that meets the customer's requirements goes without saying. A supplier that understands the retail market and offers personal guidance and support is at least as important.
"You don't often go through a process for new retail software. So I advise everyone to map out carefully what you really need. Which functionality is necessary and how do you want and need to be supported. Personal guidance from your supplier is very pleasant then."
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