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Ready for growth
"In the meantime we see that we have greater potential with a complete lifestyle offer, from fashion and design to gadgets, specialised books, films and music. What's more, at our in-store partner North & Away, our customer can immediately book a trip to one of the Scandinavian destinations. We go just that extra step, more sustainable and an evolution towards a conscious lifestyle."
Online is a necessity
Customers often come from far away. On Saturdays more than a quarter come from the Netherlands. To keep growing this audience and have them come back regularly, the internet is an indispensable channel. "And Belgium is lagging behind. If we don't do this ourselves, we keep giving revenue away to other countries. Online sales are pure added value for us. We even sell as far as Scandinavia. It is complementary, not a replacement for store sales."
"MOOSE in the CITY already had its own webshop. The site worked well, but completely separately from the store. We paid someone to keep the site up to date separately. And every time we had to enter the item descriptions and stock levels twice, once for the store and once for the webshop." That's why MOOSE in the CITY decided to do the exercise again with Tilroy, resulting in an omnichannel retail solution in which the POS system, inventory and webshop are truly integrated.
Time savings and ease of use
"With Tilroy, processing has been a lot faster from day one, whether generating purchase orders, receiving delivered goods or checking out at the till. In one screen in Tilroy we see the size, the stock level, a photo, the colour. We do far fewer actions on the screen."
No fewer than 100,000 different stock references (brands, item numbers, variants, colours and sizes) are entered only once with Tilroy. "Stock management happens centrally. Our store and the webshop now get their information from the same place. The integration with Tilroy is complete, so we can also offer the savings discount of our loyalty programme 'Very Important Moose' online and offline."
"Tilroy also includes standard photos for every product, in the POS, in stock management and on the website. For our student workers, who can't possibly know the whole range, that visual recognition is a big advantage. It prevents mistakes and avoids us having to step in all the time."
Customer friendly in busy periods
"For the customer, checking out at the Tilroy POS is now very smooth and personal. Every ViM (Very Important Moose) is recognised right away. New customers who wish to can leave their details via an iPad at the checkout. Fast, correct handling is crucial to avoid waiting times at the checkout, especially during the busy holiday season, on sale days… In December we are open 30 of the 31 days. Then the POS absolutely has to keep working, even if the internet or payment provider lets us down. Tilroy can work fully offline, which is essential to protect us against lost revenue and unhappy customers."
Customers only see the benefits, we are ready for growth
"We introduced Tilroy step by step. Only the accounting still runs through an external system. The switch took a few months, but our customers didn't notice a thing. They only see the benefits."
"And if we want to open a second store in the long run, our inventory, POS and loyalty system is already ready for it. We simply open an extra point of sale. With Tilroy it is now unthinkable that we would ever manage information for a webshop, an inventory system and a POS system side by side again."
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