Luxury shoes and leather goods from Sint-Niklaas to the internet

One solution for ERP, POS and BI

"We come from offline sales and that remains our dominant channel. Online is complementary. More and more people check the collection online first, and then come to the store specifically to try on and buy. Or the other way round. Online we are open day and night. Thanks to our omnichannel approach with Tilroy, people see exactly the same range in our store and at home in their living room," says managing director Marc Timmermans.

"For us the webshop is about expansion. It is an extra digital shop window. People who can't find their favourite pair of shoes in the right size elsewhere can buy or reserve it online with us. Orders between 400 and 600 euros are no exception."

"We had already taken a first step with a webshop based on Magento. But the link with our internal systems turned out to be too complex, slow and expensive. For example, it was not easy to keep the web catalogue continuously aligned with store inventory and the fast changing range. In DIY, say, you can sell the same screw or bolt for ten years. In our industry you sell a completely new collection every six months, in different sizes and colours."

"The core of the problem is ERP: entering new items, placing orders, receiving deliveries, managing sales and taking returns. When Tilroy offered us a complete package for ERP, the checkouts, the webshop and Business Intelligence (BI), the choice was quickly made. We can now go to one partner with all our ICT questions. And thanks to the subscription formula we pay a fixed monthly cost, without investment."

High performance POS system with new payment methods

"Not all our employees know the entire range. That is why a smooth, visual interface is a strong plus for our checkouts. The sales staff are happy with the ergonomics. Tilroy is flexible and adds new features at our request: checkout on invoice, with VAT, with VAT exemption for export… It's all in there now."

"Customers are demanding. When our stores in a shopping centre serve hundreds of customers a day, we need to be able to check out quickly and easily. Thanks to Tilroy, we can. We can also create and accept new payment methods without any problem, although we hope to keep selling wallets for years to come."

Business Intelligence as the final piece of the strategy

To work profitably, it is important to know which product is successful at which point of sale and at what moment. This made it possible to approach loyal customers individually with targeted promotions.

"BI is the final piece of our strategy. In the long run we want to know who buys what, and when. We keep that information in the customer profile in Tilroy. The data is not always very complete for high traffic stores. Thanks to the integration with the eID reader, we can look up customers, create new customers and update existing customers' details much more efficiently."

"We export all sales information from Tilroy to an analysis tool. This is our 'raw material' to keep the right inventory, buy in time and set up targeted promotions. We run promotions in the stores and through targeted email campaigns at the same time. That way offline and online come together again."