The annual Retailer of the Year elections once again put the spotlight on the best Belgian retailers according to the only opinion that really counts: that of the consumer. And this year, those consumers clearly showed which brands make the difference, both online and on the high street.
Three overall winners
Whoever wants to win the title of Retailer of the Year today must do more than sell well. It's about the total experience from click to checkout, from inspiration to repeat visits.
Retailers with at least five stores as well as a web shop are eligible for the coveted grand prize: Mollie Retailer of the Year Belgium 2025-2026.
This year, these awards went to three strong names that each show in their own way how diverse and dynamic Belgian retail is:
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Standaard Boekhandel - Mollie Best Retailer of Belgium
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Zooplus - Mollie Webshop Awards Belgium
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Colruyt - Mollie Retailer of the Year Belgium
Tilroy customers shine in different categories
At Tilroy, we follow this election every year with particular pride, as several of our customers were again awarded in their category. Their success confirms how important a strong omnichannel strategy is where technology, experience and efficiency come together.
Our winners:
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Book & Gift: Standaard Boekhandel - winner and Best Retailer of Belgium
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Drugstore & Parapharmacy: Medi-Market
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Office Supplies: AVA
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Kitchens & Bathrooms: X2O Bathrooms
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Sports & Outdoors: A.S. Adventure
New talents on the horizon
In addition to the established names, there was also room for newcomers. The Mollie Newcomer Retail Award 2025-2026 went to Wondr, aBelgian brand that combines innovation, sustainability and a fresh perspective on retail. Their pitch convinced both the jury and the audience and shows that young concepts can make a lasting impact in the retail landscape.
Retail in motion
This year's election makes it clear once again that consumers reward brands that look beyond sales alone. Authenticity, ease of use, service and experience make the difference. And exactly these are the building blocks of future-oriented retail.
Tilroy congratulates all winners and especially our customers with their well-deserved recognition. Because behind every winning brand is a team that dares to innovate, makes choices for the customer, and wants to make a difference every day.
The category winners of the 'Mollie Webshop Awards Belgium' 2025-2026
Baby & Kids: Kiabi
Book & Gift: Standaard Boekhandel
Consumer Electronics: 123 Ink
Womens' fashion: JBC
Pet stores: Zooplus
Do-it-yourself: Hubo
Drugstore & Parapharmacy: Farmaline
Food & Drinks: Foodbag
Health & Beauty: Pink Gellac
Menswear: Zalando
Hypermarkets & Supermarkets: Colruyt
Office products: 123ink
Lingerie & Underwear: MyComfort24
Optician: Pearle Opticiens
Perfumery: Douglas
Shoes: Shoes Torfs
Sleep: Sleeplife
Toys & Games: Busy Moms
Sports & Outdoors: Decathlon
Garden: Aveve
Department store: sphere.
Living: Custom Cabinets Online
The category winners of the 'Mollie Best Shopping Chain of Belgium' 2025-2026
Audicians: Amplifon
Baby & Child: JBC
Book & Gift: Standaard Boekhandel
Local supermarket: Alvo
Consumer electronics: Kamera Express
Ladies' fashion: JBC
Pet stores: Aveve
Do-it-yourself: Hubo
Drugstore & Parapharmacy: Medi-Market
Food & Drinks: Bon'Ap
Bicycles: Lucien
Health & Beauty: Yves Rocher
Menswear: JBC
Hypermarkets & Supermarkets: Lidl
Office supplies: Ava
Kitchens & Bathrooms: X2O Bathrooms
Lingerie & Underwear: HEMA
Optician: Pearle Opticiens
Perfumery: ICI Paris XL
Shoes: Shoes Torfs
Sleeping: Sleeplife
Toys & Games: King Jouet
Sports & Outdoors: A.S. Adventure
Garden: Aveve
Department Store: Action
Living: JYSK
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