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Order or make a reservation in the store

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Order or make a reservation in the store

If the shoe fits, wear it

” Buying shoes is not always easy for Jessica. She has to wear orthotics so finding shoes is not an easy task. Now it is even more difficult to find the perfect shoe. She is getting married this spring and she wants the perfect wedding shoe: white, elegant and with a small heel. Ordering online is not an option for her because it is necessary to try on the shoe. This past month she has been going from store to store trying to find her dream shoes. Her friend told her there is a specialised shoe store just a one hour drive from her house. She finds the perfect pair, they are comfortable and beautiful but unfortunately, they are red. The store employee assures her they also come in white and immediately checks it in the cash register system. Jessica can order the shoes and let them be delivered at home. The only thing she has to do is pay in advance and fill in her contact information. If the shoes do not fit, she can return them for free. Jessica does not have to think twice. “

 

Ordering in the store and allowing it to be delivered later, is an important advantage. Make sure that your customers are aware of this possibility. For example: put up a sign in the fitting rooms or at the cash register. Your sales employee might not always get the chance to inform customers of this possibility. That way you decrease the chance that customers leave the store without asking for information.

 

PRACTICAL:

Ordering in the store and allowing it to be delivered later, is an important advantage. Make sure that your customers are aware of this possibility. For example: put up a sign in the fitting rooms or at the cash register. Your sales employee might not always get the chance to inform customers of this possibility. That way you decrease the chance that customers leave the store without asking for information.

Take into account that your customer might prefer to collect the ordered item in your store or in a store where the item is still in stock, which is even faster.

 

REMEMBER:

  • When the customer chooses for home delivery, they have to pay in advance. You decide for yourself whether you choose to add shipping costs. Take into account that your customer might not want the package to be delivered at his home address but to a different one. Make sure that your cash register system allows you to put in multiple addresses.
  • Ask for the customer’s mobile phone number and email address so you can notify him when the package is on its way or when the item is back in stock. Make sure that this notification is sent automatically as soon as the order is processed.
  • When your customer wants to pick up the bought item in a different store, the employees need to be informed. The cash register systems need to be linked with one another. This is a necessity because the employees need to be aware of the sold items and whether they were already paid for or not. Make sure that you have automatic notifications that inform employees when they have to prepare an order for collection.

Order or make a reservation in the store

You read the third chapter from ‘Click and collect me if you can – Practical guide written for retailers in the internet era

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